WHAT WERE THE EFFECTS OF GOOGLE’S HELPFUL CONTENT UPDATE?

Grab a coffee and let me tell you a story … Back in late August 2022 I was enjoying a rare, work-free holiday—feet in the sand, cocktail in hand—when my phone started buzzing like a swarm of angry bees. One client after another: “Our traffic just fell off a cliff!” It wasn’t the Wi-Fi ruining my beach vibes; it was Google’s brand-n